Leads, Lending & Labor:
The 3 Growth Levers Every Contractor Must Master
(Or Stay Stuck)


Why most contractors plateau at $2-3M while others scale to $10M+ in the same market with the same tools.

You're smart. You've built a solid home improvement business.
But if you're feeling stuck, it's likely not an effort problem. It's a leverage problem.

You might be great at generating leads but struggle with conversion. Or close every deal but can't find reliable labor. When one fundamental lags, it bottlenecks everything.

Here's what separates $10M contractors from everyone else:

They've mastered three fundamentals of growth: lead generation, customer financing, and workforce management. More importantly, they understand these variables don't just add to each other. They multiply.

The growth equation is simple:

Leads × Conversion × Delivery = Revenue

When even one is weak, the whole equation breaks. When all three are strong, growth becomes exponential.


Join us for 3 live strategy sessions where we'll be discussing exactly how contractors break through the $2-3M plateau. You'll discover which lever is likely killing your growth right now – and learn the specific playbooks top contractors use to multiply revenue without multiplying effort.

Reserve Your Spot for All 3 Sessions

  • Session 1

  • Session 2

  • Session 3

LEADS – Maximizing Your Pipeline:

Attract, convert, and maximize the value of every inquiry

Thursday, October 2nd at 12:00 pm EDT

What you’ll learn:

  • What brands are doing with automation in the first 5 minutes
  • How to track and optimize ROI across all lead sources
  • Proven scripts and omni-channel touchpoints that boost appointment rates
  • Why you need a performance marketing expert (and where to find one)

LENDING – The Conversion Multiplier:

Turning “maybe” into “yes” with smarter financing

Thursday, October 23rd at 12:00 pm EDT

What you’ll learn:

  • How to market financing as a core value proposition (not a footnote)
  • Choosing the right lending partners and programs for your business
  • How to get 90%+ approval rates (+11% higher take rates)
  • How better financing can increase ticket size by 15%

LABOR – Scaling Your Delivery:

Finding and keeping the workforce to get the job done

Thursday,  November 13th at 12:00 pm EST

What you’ll learn:

  • The tech stack that matches capacity to pipeline
  • Building a reliable sub network BEFORE you need it
  • Aligning recruitment with seasonal demand and sales projections
  • Creating labor referral programs that actually work (60% success rate)

Our panel of experts

Photo of Ruben Ugarte

Ruben Ugarte
General Manager, Home Services & Clean Tech at ActiveProspect

Ruben's passion for marketing was forged on rooftops in Los Angeles, growing up in a family-owned roofing business. Over the past 15+ years, he's become a trusted leader in home services marketing—having marketed, sold, and installed residential solar and roofing systems, and playing a pivotal role in scaling a local installer into a nationally recognized, private equity-backed solar company (Horizon Solar Power/Sungevity).

Today at ActiveProspect, Ruben helps contractors modernize customer acquisition through consent-based marketing, compliant data flows, and advanced API integrations. His mission: enable contractors to improve lead quality, increase conversion rates, and reduce cost-per-sale through smarter use of technology and automation.

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Photo of Justin Hatcher

Justin Hatcher
Chief Customer Officer at One Click Contractor (1LOOK®)

Justin brings over two decades of experience in the home improvement and financing industries, specializing in helping dealers leverage consumer financing to increase project size and close more sales. Previously serving on the Renewal by Andersen Finance Council and the Big 12 Finance Council, he was instrumental in helping Tundraland grow annual sales from $25 million to over $125 million by financing more than 65% of all sales.

His expertise lies in building, managing, and scaling successful sales and consumer financing programs, with a proven track record of transforming how contractors approach customer payment solutions.

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Mark-Burger

Mark Burger
Vice President at ToolBelt

Mark has forged partnerships with multiple Fortune 500 companies over the course of his career, consistently achieving double-digit growth across industries from technology to consumer products. His preparation as a nationally-ranked NCAA D1 athlete instilled a lifelong commitment to teamwork, leadership and goal orientation that has served him throughout his professional journey.

Today at ToolBelt, Mark helps contractors solve their workforce challenges by connecting them with skilled trades. His comprehensive expertise across business operations enables him to identify and address critical business functions to correct inefficiencies and scale, helping contractors build reliable subcontractor networks that grow with demand.

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Reserve your spot today

Register now